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Director of Product Design SpotOn, Chicago, Ill.

As a seasoned product strategist, I have had the privilege of contributing to several successful initiatives at SpotOn. My experience includes:

• Contributed to the successful raising of over $850M in funding through series A to F rounds, playing a key role in the company's growth and success.

• Expanded the team from 2 to 30+ employees, recruiting top talent in product design, research, video production, and content strategy across the US, Mexico, and Poland with a focus on collaboration and diversity.

• Developing and implementing the SpotOn Design System (Nexus), which has greatly improved collaboration between design and development teams, striving for user-centered design.

• Establishing effective onboarding and engagement processes, including product walkthroughs, to enhance the user experience.

• Advocating for an analytics-driven approach by integrating FullStory, Maze, and UserTesting to gather and analyze user data, understanding the importance of data-driven decisions.

Senior User Experience Designer (Consultant) Plate IQ, San Francisco Bay Area.

As a Senior UX designer at Plate IQ, an Accounts Payable automation and payments platform, I led the design of the corporate card financial dashboard for business purchases made by employees. Working closely with Co-Founder Ram Jayaraman and Product Manager Josh Sabol, I developed user-centered usability proposals and created lo-fi and hi-fi wireframes and prototypes for collaboration with the development team. Throughout the design process, I collaborated with Product and Development, taking full ownership of the design process. My designs successfully addressed user pain points and met business objectives, resulting in increased usage and customer satisfaction.

Senior UX Designer Photon, Chicago.

As a Senior UX Designer at Photon Creative Agency, I collaborated with other designers to create mockups and high-fidelity wireframes for high-end digital products for well-known companies such as Olive Garden, L'Oreal, and Walgreens. In my brief time there, I made a positive impact on the design process and the uplift of their branding and corporate identity.

Senior UX Designer Bancomer, México City.

As a Senior UX Designer at BBVA, the largest bank in LATAM, I was part of a team of over 200 creatives who worked on improving the bank app and integrating it with WhatsApp for businesses. My role included:

• Conducting usability testing sessions to identify pain points and areas for improvement in the bank app.

• Collaborating with robust dev teams to implement design solutions and ensure that they met user needs and business objectives.

• Conducting user interviews to gain insights into user behavior and preferences

• Improving the ATM flow for code withdrawal flows to enhance the user experience

Through these experiences, I developed expertise in:

• Usability testing and user research methodologies

• Collaboration with cross-functional teams to implement design solutions

• Balancing user needs with business objectives to create effective and intuitive designs

My contributions at BBVA were highly valued, and I learned a lot from the experience of working on a large-scale digital product for a major financial institution.

UX Architect Aquent, Chicago, Il.

As a consultant for Aquent, I worked on the Information Architecture part of the Canada and Mexico sides for Grainger, a B2B platform for industrial supplies. My responsibilities included:

• Developing design proposals, user flows, user journeys, and visual enhancements for the platform in collaboration with developers, product owners, and project managers.

• Collaborating with teams from Mexico, Canada, and India to ensure a smooth workflow and quick turnaround times.

• Conducting user research and usability testing to ensure that the designs met the needs of the target audience.

• Implementing best practices in Information Architecture to improve the user experience of the platform.

Through these experiences, I developed expertise in:

• Information Architecture and user-centered design principles.

• Collaborating with cross-functional and international teams to deliver high-quality work on a tight schedule.

• Conduct user research and usability testing to ensure that designs meet user needs.

Lead Product Designer One Shore Development, Chicago, Ill.

At Webcheckout, a resource management platform based in Chicago, I played a key role in the enhancement of the patron portal, where thousands of students from hundreds of universities request, track, and manage technical equipment. My responsibilities included:

• Focusing on the responsive web version of the platform and the foundations of a native Android app, ensuring that the design was user-friendly and intuitive.

• Led the visual lift-up of the Webcheckout brand, including developing a new color scheme and a new logo to improve the platform's overall look and feel.

• Collaborating with the CTO, Lee Ayres, and the CEO and founder, Eric Dodson, to ensure that the designs met the needs of the business and its users.

• Conduct user research and usability testing to identify areas for improvement and ensure that the designs met user needs.

Through these experiences, I developed expertise in:

• Responsive web design and mobile app design.

• Branding and visual identity development.

• Collaboration with CTOs and CEOs to ensure that design solutions meet business objectives.

User Experience Designer Ascenzo Consulting, México City

At Ascenzo, I designed the UI, visuals, and motion graphics for a tax collection app for the Mexican Government's Administrative Tax Service. Working closely with developers, we released version 3.1 of the app, which received a high rating of 4.1 and was downloaded by over a million users. It was a rewarding experience to see the app's positive impact on users, helping them manage their taxes more efficiently. Through this project, I developed valuable skills in collaboration, problem-solving, and UI design.