Hey!

about

I´m a Product Designer with 8 years of work experience in various positions related to content strategy, user experience, research, information architecture and usability. I've helped global companies, organizations, and start-ups reach business goals with user-focused interactive design. I enjoy bringing clarity to complex problems with a people first approach.

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what i do
ANALYSIS
SKETCH
DESIGN
PROTOTYPE
TESTING
DOCUMENTATION
EDITION
MEDIA PRODUCTION

technical skills

As a reluctant designer, I fled from a traditional path and explored my creativity, through trying my hands on various techniques and software. Software is more than just a tool, and I try to dig deep into it. Today, I have a knack for critical thinking, empathy, and creativity to create viable and impactful solutions using these technologies.

Adobe CC
97%
Figma
90%
Webflow
85%
Adobe XD
100%
Miro Board
90%
Axure
85%
Sketch
95%
Flinto
90%
InVision
90%
HTML5 / CSS3
75%
Zeplin
95%
Principle
85%
W3C Standards
90%
Android & iOS Guidelines
80%

Education

I spent 4 years learning Design & Multimedia, got my bachelor's degree in Communication, and started working independently. I believe in continuous learning and curiosity as a way of life.

1
2009-2013
Autonomous Metropolitan University, México City
Communications & Media Bachelor's degree
2
2018
School of Industrial Organization, Spain
E-Commerce Certification
3
2018
Complutense University of Madrid, Spain
Mobile Apps Development Course

experience
2007
Entrepeneur Vista Studio, México City.

It has been my personal project for 10 years, to develop my own workflow and style, helping small companies and local businesses establish their brands. From logos to marketing campaigns yielding growth throughout the years.

2013
Communications Consultant Vidanta Group, Acapulco, México.

After finishing my career at University I had the opportunity to collaborate as a communication consultant at Vidanta Group which is one of the most important resort companies in Latin America, leading internal communications and following high standards of design and best practices for international certifications as "Great Place to Work", "Cristal" and "Earth Check" while learning about Corporative best practices.

2014
UX / UI Designer Ascenzo Consulting, México City

I was already developing usability proposals for other Apps in the market but this was my big jump to the UX / UI world, designing UI for the Tax Administration Service App of Mexican Government. It is a native App for iOS and Android available on iTunes and Play Store.

2017
UX / UI Designer One Shore Development, Chicago, Ill.

Webcheckout is a software used in over 200 Universities and Companies across the US, managing academic resources, physical places, and inventories. My job was to develop usability proposals, user interface design as well as corporate branding, applying best practices in the development of interactive prototypes and usability test.

2017
UX Architect Grainger, Chicago, Ill.

I had the pleasure of working for an international team, creating workflows and high fidelity visuals for the B2B platforms of Grainger Canada and Grainger Mexico as UX Architect along with a gifted team of researchers and UI engineers.

2018
Senior UX Designer Bancomer, México City.

As a Senior UX designer, I participated in a couple of projects related to QR technologies, payment integrations, ATMs, and customer service through integration with WhatsApp. My main activities were centered on user testing and research, service design and UX design.

2018 - Today
Head of Product Design SpotOn Inc, Chicago.

I work at SpotOn leading product design from the concept to the final release, supervising a team of 8 UX/UI Designers in two countries and establishing general design, visual language, and interaction principles for 7 different verticals.


work

main clients


contact

Hello , I'd love to hear from you.

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